r.l.e

r.l.e is a conscious womenswear brand founded in London in 2021 by creative director Cici Qixin Zhang. The brand name is inspired by the word "rule" without the letter "u", representing r.l.e's unique brand core: being your innermost self.
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"We challenge existing definitions and embrace those who express their inner beauty and creative thinking in the complexities of modern society, celebrating their humble and determined existence."